First at all, thanks to the Almighty for giving us the opportunity to complete this business plan for Milk Moment. This success is the result of the teamwork of each member.
This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. This has helped AirAsia to open up and capture a sizeable market in Thailand. With their strong working relationship with Airbus, they managed to get big discount for aircraft purchase which is also more fuel efficient compared to Boeing planes which is being used by many other airlines The management team is also very good in strategy formulation and execution.
The strategy that they have formulated at the beginnings was a clever blend of proven strategies by other low cost airlines is US and Europe.
Their partnership with other service providers such as hotels and hostels, car rental firms, hospitals medical tourismCitibank AirAsia Citibank card has created a very unique image among travelers.
The workforce is very flexible and high committed and very critical in making AirAsia the lowest cost airline in Asia. The excellent utilization of IT have directly contributed to their promotional activities email alerts and desktop widget which was jointly developed with Microsoft for new promotionsbrand building exercise with over 3 million hits per month and on the most widely surfed booking engines in the world as well keep the cost low by enabling direct purchase of tickets by consumer thus saving on airline agent fees Weaknesses Air Asia does not have its own maintenance, repair and overhaul MRO facility.
It may be a good strategy when they first started with only Malaysia as the hub and few planes to maintain. But now, with few hubs Malaysia, Thailand and Indonesia and over planes currently owned and about another planes to be received in the next few years, AirAsia have to ensure proper and continuous maintenance of the planes which will also help to keep the overall costs low.
It is a competitive disadvantage not to have its own MRO facility AirAsia receives a lot complaints from customers on their service.
Examples of complaints are around flight delays, being charged for a lot of things and not able to change flight or get a refund if customers could not make it.
Good customer service and management is critical especially when competition is getting intense. Opportunities There are 2 major events that are taking place now or going to take place in less than 6 months from now. First, is the ever increasing oil price. But being a low cost leader, AirAsia an upper hand because its cost will be still the lowest among all the regional airlines.
However, there will be also some reduction in overall travel especially by casual or budget travellers. This will definitely increase the competition among the regional airlines. There is also some opportunity to partner with other low cost airlines as Virgin to tap into their existing strengths or competitive advantages such as brand name, landing rights and landing slots time to land.
The population of Asian middle class will be reaching almost million by This creates a larger market and a huge opportunity for all low cost airlines in this region including AirAsia.
Threats Certain rates like airport departure, security charges and landing charges are beyond the control of airline operators and this is a threat to all airlines especially low cost airlines which tries to keep their cost as low as possible.
Most of the full service airlines have or planning to create a low cost subsidiary to compete directly with AirAsia. For example, Singapore Airlines has created a low cost carrier Tiger Airways. To make the company better, AirAsiawas recommended via surveys to provide more choices of foods and drinks in order to reach thesatisfaction of passengers.Keropok Adik ManiisKeropok Adik Maniis INTRODUCTION TO THE INDUSTRY Nowadays, the most popular visible snack of east coa.
This business plan has been prepared with the cooperation and support of many people Politic issue It is regarding the sponsorship of Kedah Football Association (KFA). So it depends on them on how to overcome this kind of problems.
ENT - BUSINESS PLAN. Enviado por. Mirza Danish. asimen ent Enviado por. IDP GROUP 3. Ultra. UIAM - UiTM - UKM - UM - UMK - UMP - UMS - UMT - UniMAP - UNIMAS - UniSZA - UPM - UPNM - UPSI - USIM - USM - UTeM and Business Study (Pengajian Perniagaan).
You might want to read these two blog posts to learn more I am in indian who recently attended my interview on the 1st of april in kedah, in which i stated i wanted to pursue a.
Oct 06, · Malaysia adopt public enterprise from the the West and Malaysia adopt 5-year plan from the Soviet Union. KJ has been known to be business friendly meaning pro-Chinese towkays from Kedah to singapork - so beware this young man who is "idolised" by the current President of singapork.
If you continue browsing the . UiTM Shah Alam, Shah Alam, Selangor Date of Commencement: 1st January Date of business registration: 1st December Business Registration Number: MJW Name of bank: Bank Islam Bank account Number: BUSINESS LOCATION De’ Dessert House Enterprise will be operated at DataranCendekia, UiTM Shah Alam, Selangor.