Ideally, you want to protect the contents of your business plan from every human except those you choose to read it. Until you have received the financing or investment you need to start your business, anyone can start an identical business, without your permission or knowledge. Having loan officers and potential investors sign a confidentiality agreement before they view your business plan helps ensure your ideas and projections remain protected. Significance When your business plan outlines a seemingly "modest" proposal, the potential significance of unwanted eyes viewing your projections may appear to lack significance.
Accounting services in four adjacent counties are listed in local directories, and do advertising in local papers, but are not included in the above list. Marcus Accounting is attempting to carve out a third segment in the market; that of self-employed, home-based businesses and small businesses who, like many non-business individuals, currently maintain their own financial records and prepare their own tax returns.
A review of competitors' marketing strategies reveals no one launching a major attack on the Market County market. Many are advertising through Yellow Pages, and in newspapers during tax season, but the general approach to get new business is through networking, referrals, and personal selling. If new business of a certain type is desired, personal calls are made with targeted accounts.
Other strategies used by area firms include telemarketing and encouraging and rewarding present clients to refer future clients. Networking within business groups, civic groups, church groups, etc. Groups may also offer the opportunity for the business person to give a talk to the membership—an excellent public relations opportunity.
A threat to be aware of is the emergence of new competitors. The barriers to entry are low, and the local university turns out hundreds of accounting majors every year. The accounting program is very strong there, and offering classes at non-traditional times and locations attracts area adults who may be looking for a second career leading to their own self-employment in an accounting business.
Market Research Summary A hypothetical behavior sequence model for a new client individual using an accounting service for the first time might look something like the following: Individual decides to utilize the services of an accountant to prepare taxes.
The need can arise anytime, but late fall and winter months are when most people are thinking about their tax situation. Individual investigates alternative accounting services. Criteria for selection include: Based on the information received, the individual makes a decision and schedules an appointment with the accountant.
The accountant should do everything possible to ensure a satisfactory experience for the client, so that future business and future referrals are not at risk.
This means preparing the client as much as possible for what will happen what kinds of records and documents to bring, what kinds of questions will be asked, etc. Because of the confidential nature of income tax preparation for individuals, and financial recordkeeping for businesses, people do not tend to jump around from accountant to accountant, unless they become significantly dissatisfied with the service they are receiving.
An investment is made on behalf of both parties to understand each other, communicate, and retain information from year to year. Marketing strategies will build on this model—taking advantage of precipitating events, fostering word-of-mouth recommendations, and creating satisfaction through interacting with the client.
Summary of Opportunities and Threats in the Environment Overall, the environment appears very positive for Marcus Accounting. On the negative side, there is significant competition, and it will take a while for Marcus Accounting to get "established.
Marketing Strategies Target Markets - Business Market County Small businesses up to 20 employees with an emphasis on new business start-ups Self-employed for example, contractors Home-based businesses for example, consultants, freelance, professionals Target Markets - Consumer Market County Upper-income households New residents in the area Women elderly or single Seasonal residents Positioning and Product Strategy For both business and consumer clients, Marcus Accounting will be positioned as a full-service accounting service that takes the time to get to know the client's business or situation and become a financial partner "keeping an eye on the client's dollar.
Marcus Accounting will aim to attract the business clients needing monthly accounting services in order to even out revenues throughout the year. Consumer clients primarily need annual tax filing services; however, in keeping with the positioning, Marcus Accounting will also offer tax planning, personal budgeting, credit counseling, and checkbook reconciliation services.
A special effort will be made to attract seasonal residents who need someone to make deposits and pay bills while they're away. Distribution Strategy Unlike products which are produced, then distributed and sold, accounting services are produced and consumed simultaneously in a real-time environment.
Thus, distribution issues center on making the services available in a convenient manner to the most number of potential clients. This flexibility is especially attractive to elderly or disabled clients. Clients can contact Marcus Accounting by telephone, fax, and hopefully soon e-mail.A confidentiality statement is good to have for any business plan.
Even if you have a well-known business such as a franchise, there are certain things such as financials that you want to make.
A business plan is a very important document to be able to share but at times it may include some confidential or proprietary information. This Business Plan Non Disclosure Agreement allows for you to get additional piece of mind as you before you share your business plan.
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Overview. The B-1/B-2 visitor visa is for people traveling to the United States temporarily for business (B-1) or for pleasure or medical treatment (B-2). The paper was finished earlier than assigned. Writers used very specific details from the given sources with a variety of vocabulary. They used different types of sentences and transition words that make the essay flow smoothly and more interesting. We Write Your Custom Business Plan Butler Consultants writes three main levels of business plans: Level 2, Level 3, and Specialty Plans. Our Level 2 Plan is designed for Small Business Association (SBA), Bank, or Grant grupobittia.com Level 3 Plan is designed to attract Angel Investors, Private Investors, or Venture Capitalists. Our Specialty Plans meet additional needs that may not be covered in.
Need help with academic, business or individual writing? Would like an experienced professional to edit your application essay or a business letter? BUSINESS PLAN NON-DISCLOSURE AGREEMENT & GUIDE Included: Overview Business Plan Non-Disclosure Agreement Instructions The following provision-by-provision instructions will help you understand the terms of your business plan Business Plan and Tangible Confidential Information.
Indicates how the. Business Plan Confidentiality Agreement: The undersigned reader of [Company's Name] Business Plan hereby acknowledges that the information provided is completely confidential and therefore the reader agrees not to disclose anything found in the business plan without the express written consent of [Business Owner's Name].